Rather e test than call via a simple Tweet, Honda has decided to respond to all twittos using the h

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In the U.S., the Japanese automaker Honda has just completed a creative and unique digital operation on Vine, the young network fashion. In order to promote its commercial offer "Summer Clearance Event", allowing Americans to more easily change vehicle ...
Many motorists complain on Twitter of their troubles with their car, through hashtags like # iHateMyCar, # F ** kingCar, # StupidCar ... So many opportunities for a manufacturer e test to issue them at this time a suitable advertisement. But no matter how!
Rather e test than call via a simple Tweet, Honda has decided to respond to all twittos using the hashtag # WantNewCar by a video Vine adapted to their situation, their needs, their question ...
Find below the tweets of consumers participating in the operation, as well as video responses associated created by sellers of Honda concessions to the United States. The least we can say is that they do not lack humor or outspokenness!
- Honda (Honda @) July 15, 2013
One may wonder why this marketing campaign is not also declined on Instagram Video. Well Honda will simply respond, in full transparency and with humor ... On Instagram! "We wanted to do it on Instagram Video, but we did not know if we would fill 15 seconds ..."
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